Our Story
Rooted in Floristry
Three generations of floristry inspired a mission to create beauty that’s kind to people and the planet.
How we got here
THE BEGINNING (1930s)
Our founder, Kanna, comes from three generations of florists, beginning with her great-grandfather, Chomatsu Uchida, who started a small flower shop in Tokyo nearly a century ago. Her family has worked with flowers ever since, guided by care, craftsmanship, and respect for nature.
Kanna and her Grandfather, Asaichi.
Origin of our Care (2024)
For more than 60 years her grandfather, Asaichi Uchida, used floral foam without questioning it. But as she watched his health decline after his cancer diagnosis, she learned what many florists face: traditional floral foam contains formaldehyde, a known carcinogen. It’s a single-use plastic and yet still the industry norm.
CREATING ASAICHI (2026)
In honor of her late grandfather, she founded ASAICHI, a compostable, high-performing floral base designed to protect florists’ health and the planet they celebrate.
Carrying the legacy forward
ASAICHI continues my family’s spirit of care — building a gentler future for florists, flowers, and the earth.
Where beauty and responsibility bloom together.
Our visionary founders
Kanna Ecklund
Founder and CEO
Rachel Dakin
Chief Financial Officer
“ASAICHI is more than a product. It’s a movement that rewrites the tools of our trade – with health, sustainability, and beauty at it’s center.”
Be among the first to try ASAICHI
Includes 3 full size ASAICHI blocks, a quick-start guide, and early access perks.
Our Story
Rooted in Floristry
Three generations of floristry inspired a mission to create beauty that’s kind to people and the planet.
How we got here
THE BEGINNING (1930s)
Our founder, Kanna, comes from three generations of florists, beginning with her great-grandfather, Chomatsu Uchida, who started a small flower shop in Tokyo nearly a century ago. Her family has worked with flowers ever since, guided by care, craftsmanship, and respect for nature.
Kanna and her Grandfather, Asaichi.
Origin of our Care (2024)
For more than 60 years her grandfather, Asaichi Uchida, used floral foam without questioning it. But as she watched his health decline after his cancer diagnosis, she learned what many florists face: traditional floral foam contains formaldehyde, a known carcinogen. It’s a single-use plastic and yet still the industry norm.
CREATING ASAICHI (2026)
In honor of her late grandfather, she founded ASAICHI, a compostable, high-performing floral base designed to protect florists’ health and the planet they celebrate.
Carrying the legacy forward
ASAICHI continues my family’s spirit of care — building a gentler future for florists, flowers, and the earth.
Where beauty and responsibility bloom together.
Our visionary founders
Kanna Ecklund
Founder and CEO
Rachel Dakin
Chief Financial Officer
“ASAICHI is more than a product. It’s a movement that rewrites the tools of our trade – with health, sustainability, and beauty at it’s center.”
Be among the first to try ASAICHI
Includes 3 full size ASAICHI blocks, a quick-start guide, and early access perks.
Our Story
Rooted in Floristry
Three generations of floristry inspired a mission to create beauty that’s kind to people and the planet.
How we got here
THE BEGINNING (1930s)
Our founder, Kanna, comes from three generations of florists, beginning with her great-grandfather, Chomatsu Uchida, who started a small flower shop in Tokyo nearly a century ago. Her family has worked with flowers ever since, guided by care, craftsmanship, and respect for nature.
Kanna and her Grandfather, Asaichi.
Origin of our Care (2024)
For more than 60 years her grandfather, Asaichi Uchida, used floral foam without questioning it. But as she watched his health decline after his cancer diagnosis, she learned what many florists face: traditional floral foam contains formaldehyde, a known carcinogen. It’s a single-use plastic and yet still the industry norm.
CREATING ASAICHI (2026)
In honor of her late grandfather, she founded ASAICHI, a compostable, high-performing floral base designed to protect florists’ health and the planet they celebrate.
Carrying the legacy forward
ASAICHI continues my family’s spirit of care — building a gentler future for florists, flowers, and the earth.
Where beauty and responsibility bloom together.
Our visionary founders
Kanna Ecklund
Founder and CEO
Rachel Dakin
Chief Financial Officer
“ASAICHI is more than a product. It’s a movement that rewrites the tools of our trade – with health, sustainability, and beauty at it’s center.”
Be among the first to try ASAICHI
Includes 3 full size ASAICHI blocks, a quick-start guide, and early access perks.